Written by Camille Booth
Throughout the decades, musical genres have grown from classical western traditions to contemporary genres. By acknowledging this, we can begin to discuss Bowman’s views on the conversion of active music-making through performance to a more passive listening experience. Bowman tries to explain that music has morphed from communal participation to a commercialized product; created and distributed for economic benefit. Music has become a way to sell ideas and bring passive listeners to concerts rather than to promote musical exploration and participation. Bowman states, “gradually, socio-musical experience becomes de-ritualized” (Bowman, 1998, pg. 339). This de-ritualization is meant to expose the shifting nature of music consumption. In his view, music was meant to expose truths, promote protest and social change, express emotional burdens, and give emotional release to performers and listeners. Bowman further illustrates that “representational order is an order of specialized and hierarchical (superior-subordinate, bureaucratic) relationships, driven by commercial exchange” (Bowman, 1998, pg. 339). In other words, musical enjoyment is solely linked to record sales and vice versa.
Bowman believes that music has become “[an] increasingly specialized undertaking, [where] musicians become economically bound to powers whose legitimacy their labors are expected to affirm” (Bowman, 1998, pg. 339). Bowman is suggesting that musicians have become assets to music’s monetization efforts. Bowman further states that “musical execution becomes the domain of skilled performing specialists, and the primary responsibility of audiences becomes silent, appreciative consumption of the musical commodities specialist produce” (Bowman, 1998, pg. 339). Bowman argues that our concert culture has shifted in practice. At one time, people would participate with attendees, sing together, clap together, and experience together. Now, this shift in culture has turned into passive listening and careful watching without human connection. This distinct shift in ritual to representation shows the blockage of true social cohesion.
Perhaps within our western classical canon and musical traditions, we have stopped participating in musical culture. We now conform as a society built on strict rules and social norms. The audience conforms to rules of passive listening. There is no longer shouting, chanting, clapping along, or humming. While there is merit for this strict conformity of behaviors when listening to song cycles or movements within an orchestral piece, I think it is important for other genres to engage and encourage expressive audience behaviors. This ritualistic form is practiced when studying jazz performance culture, solo and improvisation, and can even be present in certain classical pieces. Radetzky March by Johann Strauss is a perfect example.
Another instance of audience participation is John Cage’s piece: 4:33. It is a completely silent piece with no written music. Cage, a modern experimental composer, uses sounds of the audience and the unique concert environment to tell the story that true silence does not exist and that one must tune into sounds and nature around them to become in tune with those around you. This piece invites audience members to listen to one another. To sync one’s breath, to cough freely, to shift in their chairs, encouraging the sound connection of human beings to the earth. This type of music is not meant for commercial purposes, rather for deep spiritual connection to people. These classical pieces were supposedly ritualistic in the way they encouraged audience participation, but were not heavily commercialized.
To dig deeper into the ritualistic representation of music, one must review the rituals of singing and chanting, which served a social purpose. Gregorian chant would be a perfect example of ritualistic representation. Chanting was intended to speak to the spirit of the Lord. Its purpose served to find deep meditative prayer and spiritual connection. It was meant to provide emotional balance. This liturgical practice was a social construct in the Catholic Church. It served a musical purpose. All participants engaged in this chant. While Gregorian chant still holds its power within the sacred tradition, many musical forms have lost its uniqueness in search of a more monetarily beneficial practice for the surface-level consumer. Bowman believes that our shared music-making, whether sacred or secular, has lost its representative meaning. It has become overly commercialized, therefore losing its intent, magic, and purpose.
One example where commercialism and lack of audience engagement intersect is through a performance I saw of the Icelandic Post-Rock group, Sigur Rós. Their music, in my opinion does not lean heavily commercial. Their harmonies and textures do not conform to many of the popular commercialized musical formulas. When I saw their performance, I noticed not a single person is out of their seats. Why? Is the idea to stay silent and be a passive audience member? Is that the expected norm? Or is this music perhaps not commercial enough to get people out of their seats to achieve some level of audience participation. Another example is Joe Hisaishi’s piece Merry Go Round of Life. This exquisite piece features breathtaking orchestral sections, coupled with the childhood memories of studio Ghibli Films. One cannot help themselves but to sit eagerly to await their favorite sections with a smile on their face. Does this count as participation? I believe so. Would Bowman agree? I’m not sure.
On the contrary, one can analyze Taylor Swift’s music. After taking a look at her son Enchanted from her Era’s Tour, soon into the performance, the camera pans to several audience members out of the seats, singing their hearts out. Is this because she has millions of fans who“love her music? Over her professional music career, her music has transitioned from country to pop seemingly exchanging creativity for commercial benefit. Her basic compositional structure has become so standardized and has made such a financial impact on the music industry that most, if not all new pop stars conform to this commercial composition structure seeking fame over originality. I suppose this music, albeit commercial, makes it easy and accessible for a wider audience to participate.
As a performer, it is important to acknowledge the process of music making has changed from a group activity to become a service of some external purpose or motivation. Sacred music is a very easy example of this. You collectively assemble for the service of God through Gregorian chant by participating in unison singing. No individual expression or harmony is present. The rise of secular music is a contrast to the pure religious use of music. As a modern performer it is important to be sensitive to the ways in which an audience member perceives the performance. People may look as though they are not participating in secular classical traditions, but I argue that they are, in their own unique or quiet ways.
In contrast, Taylor Swift’s music is highly commercial and highly ritualistic. Swift is a modern performer who needs to understand both ways of engaging in music making. In a ritualistic sense, she uses chants and communal singing in her performance to engage with her audience, and to sell her brand. She also must understand the commercialism of it in how to sell her records, what genre of music reaches most people, and what her listeners enjoy. It raises the question whether music requires audience participation in order to be considered good. If so, what does that look like? In my opinion, there seems to be a fine line between ritualistic representation of communal music-making in the sacred sense versus its commercialism in the secular sense. Or are these two concepts intrinsically linked?
References
Bowman, W. D. (1998). Philosophical perspectives of music. New York, NY: Oxford University Press.
Radetzky march: Why audiences clap along | WRO. (n.d.). https://www.wro.at/en/march-of-the-month-radetzky-march-july/
Impression and Symbiosis. (n.d.). 08 Merry Go Round – JOE HISAISHI & WORLD DREAM ORCHESTRA 2019. YouTube. https://www.youtube.com/watch?v=aLm9nZM_5Xo
Lolimerlin’s Cabin. (n.d.). Taylor Swift – “Enchanted” 4K XDR | The Eras Tour (Taylor’s Version). YouTube. https://www.youtube.com/watch?v=mWuE7Pgeujk
